Quick verdict
- What it is
- Store information collected; independent summary not yet available.
- At a glance
-
- Free to download
Categories and search queries
Official categories
- Beauty
- Shopping
- Lifestyle
AppCorpus categories
Key functions
| Function | Availability | Access | Scope | Evidence |
|---|---|---|---|---|
| Free app | Yes | Free | — | Store published |
Screens
10 store screenshots
8 store screenshots
Pricing & paywalls
- Free
- Free to download
Ratings & reviews
-
5/5Ulta Online Store
I love Ulta Online Store...they have every beauty product you could need at the price you don’t mind paying...they have a great rewards points program which helps you pay for an extra beauty product on your next order and their specials and sale items are fantastic...I will also say this I use quality skin cleanser and moisturizer products along with rose water and other facial treatments for a healthy young complexion at 56...I also put on quality makeup base with SPF protection...but when it comes to my color pallet and eye shadows and blush colors...I really love the Ulta Brand options theat they offer and the prices of them are fab!! So check them out if you like a array of colors for your eyes and cheeks ladies...but I’m a one color lipstick woman and that is $50 a tube...but thanks to the best beauty products store ever...Ulta...I have found an everyday alternative Lipstick that’s affordable...that is a near identical twin to my mad, fab color in the gold tube that looks so matte perfect I look like I belong in a Movie with Cary Grant! So I can wear it all I want and still put on my $50 Lipstick without shedding a tear...I wouldn’t want to mess up my mascara now would I ladies:..No more waiting in the mall for me to be waited on or try a product...if you do decide to go into a store...which I have since there is one up the road...there is great customer service...makeovers...eyelashes...eyebrows...great personal service...a full hair salon...they offer so much you feel like royalty! So yes I gave them 5 Stars.
Kalina123 · 30 Aug 2026
-
5/5Thank you Ulta Beauty💗🫧✨
I absolutely love shopping at Ulta Beauty! Every experience I’ve had with them has been nothing short of amazing. One of the biggest things that keeps me coming back is their incredibly fast shipping. My orders consistently arrive earlier than expected, sometimes even days ahead of the estimated delivery date. It’s such a great feeling to place an order and know it’ll show up quickly and in perfect condition. The packaging is always neat, secure, and handled with care, which makes the unboxing experience even better. Another thing I really appreciate about Ulta is how affordable their prices are. They offer such a wide range of products—from drugstore favorites to high-end brands—and they make it easy to shop within your budget. Their sales, coupons, and rewards program make saving money even easier, and it honestly feels like you’re getting the best value every time you shop. I love that I can treat myself without feeling guilty about overspending. Overall, Ulta Beauty has become my go-to destination for everything beauty-related. The combination of early, reliable shipping, amazing product selection, and budget-friendly prices makes them stand out from the rest. I always recommend Ulta to friends and family because I know they’ll have the same great experience. I couldn’t be happier with their service! 💖✨
A’Lani H · 30 Aug 2026
-
5/5Oshkosh WI / Staff
I recently went into the Oshkosh Ulta planning to use some of my reward points. A few months before this my card had been compromised, had to request a new card. When the new card didn't arrive after 3+ weeks I called back & Ulta said they send a new one out. I verified my points out transfer & valid since I could not get into a store w/o a card to use, they assured me yes. You can understand my surprise when I went to check out & found out they expired, and indeed were not rolled over. I had the pleasure of dealing with Brooke. She provided me a phone to customer service. Offered to keep my items in a bag behind the counter for me. I called customer service immediately, because I had ALOT of points I was hoping they'd put back to my card. I spoke to a very nice lady who took all my info, the circumstances etc... and told me Ulta would reach out to me. I certainly was not expecting a reply within 35 minutes. Now that is customer service. I received an email telling me my points have been restored to my card. They said I could verify it by logging in to the app. I called the Oshkosh store to say thank you to Brooke for her patience in this situation. I returned to Ulta a day later to gather my goodies Brooke had holding for me. I thanked her again & the rest of the staff working that night. All too often people complain, get mad or frustrated with people in retail. Brooke went above & beyond for me. She showed me how to use app, how to look for upcoming events, specials, and showed courtesy. I am so glad Oshkosh has an Ulta. We are fortunate to have a person like Brooke working there!
Grateful in Osh · 30 Aug 2026
-
4/5Initially Poor Customer Experience
It was about 7 PM when I entered the store. I realized after work I had run out of mascara and Benefit Better Than Sex is my go to fav! So I stopped at Ulta to grab some, but I was unfamiliar with the layout of this particular store. There were about 3 to 4 people in the back of the store in a storeroom and they were all preparing to leave their shift. I caught them as they were walking out and politely asked if they knew where the benefit mascara was. One of them responded. All of our stuff is in boxes so it’s probably not there anyway. Never ever answering where I could find the mascara in the store.I searched the entire store and found a young beautiful girl who was able to point me in the direction of where the mascara was. I did double back and speak with the young lady who initially sent me off, as she was still in the store 15 minutes after clocking out, and counseled her on customer service; educating her that she should never allow a customer to leave empty-handed, especially if the product was available. She rolled her eyes and kept talking to her co-peers to sum up my entire experience. Everyone in the store was very helpful and super friendly except for the one bad apple in the bunch. Even the security guard was more helpful. As always, I ended up purchasing way more stuff than I actually came for, but I will likely not return to this specific location.
MochaNurse7 · 30 Aug 2026
-
4/5Pretty Good App..
I love basically everything about the app, EXCEPT I absolutely hate how there isn’t multiple pictures of one product. Especially if I’m looking at colored cosmetics... Obviously if I really was concerned about making sure I’m getting the correct shade of something or if I’m trying to color match myself, I would then just go to the nearest Ulta location. But still, I wish they would have the option of being able to at least see some kind of side by side swatches of the products, (similar to the Sephora App work...), so you could see all the shades next to one another in a photo to help you compare the different shades of one product. Especially when it comes to any colored base products like foundations, concealers, bronzers, etc. because I still believe that you could make a decent choice when shade matching or whatever using the Ulta App or their website if you have the right photos. And I know you could also research some photos online through Instagram as well for further side by side swatches. Instagram does have the best photos of swatches and I’m not asking for the Ulta App to compete with that, but just to have some would be amazing!!! But honestly it’s such a great app for the most part! Yeah I have a few other annoyances about the app but this would for sure be at the top of that list! But nonetheless...I definitely would recommend!
allabaaby · 30 Aug 2026
-
3/5
it says the web page is not Found.
Priscilla Chase · 1 Aug 2026
-
5/5
website is easy to navigate. always has what I'm looking for!!
DaMan1201 Is Da Man! · 1 Aug 2026
-
5/5
I love ulta for my hair and products and of course the hospitality of your employees
Lisa Pierce · 1 Aug 2026
-
2/5
It is not easy to use
Lynda Scullin · 1 Aug 2026
-
5/5
really good they have good deals and their free gifts are awsome i just started shopping here and im switching from sephora to here
Levi Starling · 1 Aug 2026
Privacy & accessibility
Privacy
- Data Linked to You — Analytics — Contact Info — Email Address Developer declared
- Data Linked to You — Analytics — Diagnostics — Crash Data Developer declared
- Data Linked to You — Analytics — Diagnostics — Other Diagnostic Data Developer declared
- Data Linked to You — Analytics — Diagnostics — Performance Data Developer declared
- Data Linked to You — Analytics — Identifiers — Device ID Developer declared
- Data Linked to You — Analytics — Purchases — Purchase History Developer declared
- Data Linked to You — Analytics — Usage Data — Product Interaction Developer declared
- Data Linked to You — App Functionality — Contact Info — Email Address Developer declared
- Data Linked to You — App Functionality — Contact Info — Name Developer declared
- Data Linked to You — App Functionality — Contact Info — Phone Number Developer declared
- Data Linked to You — App Functionality — Contact Info — Physical Address Developer declared
- Data Linked to You — App Functionality — Financial Info — Payment Info Developer declared
- Data Linked to You — App Functionality — Identifiers — Device ID Developer declared
- Data Linked to You — App Functionality — Identifiers — User ID Developer declared
- Data Linked to You — App Functionality — Purchases — Purchase History Developer declared
- Data Linked to You — App Functionality — User Content — Customer Support Developer declared
- Data Linked to You — Product Personalization — Identifiers — User ID Developer declared
- Data Linked to You — Product Personalization — Usage Data — Advertising Data Developer declared
- Data Linked to You — Contact Info Developer declared
- Data Linked to You — Diagnostics Developer declared
- Data Linked to You — Financial Info Developer declared
- Data Linked to You — Identifiers Developer declared
- Data Linked to You — Purchases Developer declared
- Data Linked to You — Usage Data Developer declared
- Data Linked to You — User Content Developer declared
- Data Not Linked to You — Analytics — Search History Developer declared
- Data Not Linked to You — App Functionality — Location — Coarse Location Developer declared
- Data Not Linked to You — App Functionality — Location — Precise Location Developer declared
- Data Not Linked to You — Product Personalization — Location — Coarse Location Developer declared
- Data Not Linked to You — Product Personalization — Location — Precise Location Developer declared
- Data Not Linked to You — Location Developer declared
- Data Not Linked to You — Search History Developer declared
- Data Used to Track You — Contact Info — Email Address Developer declared
- Data Used to Track You — Contact Info — Name Developer declared
- Data Used to Track You — Contact Info — Phone Number Developer declared
- Data Used to Track You — Contact Info Developer declared
- Data Used to Track You — Financial Info — Payment Info Developer declared
- Data Used to Track You — Financial Info Developer declared
- Data Used to Track You — Identifiers — User ID Developer declared
- Data Used to Track You — Identifiers Developer declared
- Data Used to Track You — Purchases — Purchase History Developer declared
- Data Used to Track You — Purchases Developer declared
- Data Used to Track You — Search History Developer declared
- Data Used to Track You — Usage Data — Advertising Data Developer declared
- Data Used to Track You — Usage Data — Product Interaction Developer declared
- Data Used to Track You — Usage Data Developer declared
Accessibility
No accessibility labels collected yet.
Privacy
- Data collected — App functionality — Financial info — User payment info Developer declared
- Data collected — App functionality, Analytics — App info and performance — Crash logs Developer declared
- Data collected — App functionality, Analytics, Developer communications — Personal info — Email address Developer declared
- Data collected — App functionality, Analytics, Developer communications — Personal info — User IDs Developer declared
- Data collected — App functionality, Analytics, Personalization — Device or other IDs Developer declared
- Data collected — App functionality, Analytics, Personalization — Financial info — Purchase history Developer declared
- Data collected — App functionality, Analytics, Personalization — Photos and videos — Photos Developer declared
- Data shared — App functionality, Analytics — App activity — App interactions Developer declared
- Data shared — App functionality, Analytics — App activity — In-app search history Developer declared
- Data shared — App functionality, Analytics — App info and performance — Crash logs Developer declared
- Data shared — App functionality, Analytics, Developer communications — Personal info — Email address Developer declared
- Data shared — App functionality, Analytics, Developer communications — Personal info — User IDs Developer declared
- Data shared — App functionality, Analytics, Personalization — Device or other IDs Developer declared
- Data shared — App functionality, Analytics, Personalization — Financial info — Purchase history Developer declared
- Data shared — App functionality, Analytics, Personalization — Location — Approximate location Developer declared
- Data shared — App functionality, Analytics, Personalization — Location — Precise location Developer declared
- Data shared — App functionality, Analytics, Personalization — Photos and videos — Photos Developer declared
- Security practices — Your data is transferred over a secure connection — Data is encrypted in transit Developer declared
- Security practices — The developer provides a way for you to request that your data be deleted — You can request that data be deleted Developer declared
Accessibility
No accessibility labels collected yet.
Versions
-
10.0
This update brings two exciting new features to elevate your Ulta Beauty experience: • Split Cart is here! Get everything you need, your way—ship some, pick up some, and check out once. • Introducing the Beauty Video Feed – your new go-to for beauty inspiration, exclusively in the app. Discover shoppable videos, expert tutorials, and authentic reviews from top creators. Scroll, shop, and stay inspired.
-
10.1
Our latest update includes a few bug fixes to make your shopping experience even more beautiful. We also launched Replenish & Save! Set up recurring orders for your favorite products so you never run out. Plus, you’ll save on every order. Please update to get the latest version.
-
10.10
• Enjoy a smoother checkout with apple pay improvements. • We've boosted app performance with faster image loading and bug fixes.
-
10.1.1
Fixes to some production bugs for a seamless shopping experience. Enjoy!
-
10.11
• Performance & stability improvements — fixed multiple crashes and improved overall responsiveness. • More reliable navigation — improved behavior when opening the app from push notifications and web links. • Smoother shopping & checkout experience — resolved issues that could disrupt the path to checkout and other key flows. • Bug fixes across key experiences — addressed issues impacting Community posting/editing and skin/hair try-on/analysis screens.
-
10.12
Meet Ulta AI, our new AI‑powered shopping agent designed to help you find the right beauty products faster and with confidence. • Discover products based on your needs and questions • Compare products to help choose the right option • Build beauty routines step by step • Get information on current sales & events • Find store details, including location and hours • View return and shipping policy information
-
10.13
Performance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
-
10.14
Ulta AI at Your Fingertips: Your personal beauty genius is now even easier to reach! We’ve updated the app navigation to include quick access for Ulta AI and gave it a gorgeous, modern liquid glass makeover.
-
10.14.1
Ulta AI at Your Fingertips: Your personal beauty genius is now even easier to reach! We’ve updated the app navigation to include quick access for Ulta AI and gave it a gorgeous, modern liquid glass makeover.
-
10.15
Performance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
-
10.15.1
· 29 Jul 2026
Performance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
-
10.16
· 21 Aug 2026
Performance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
-
10.2
Store Mode is here! Connect to the digital world when shopping in your Ulta Beauty store. This release also features improvements to the Store Events experience and bug fixes to provide a more seamless shopping experience.
-
10.3
Fixes to some production bugs for a seamless shopping experience. Enjoy!
-
10.4
Fixes to some production bugs for a seamless shopping experience. Enjoy!
-
10.5
Enjoy the latest upgrades in the Ulta Beauty app! - App Early Access: Be the first to purchase select products, exclusively for app users - Bug Fixes: For a seamless and more enjoyable shopping experience
-
10.6
This update brings new features for an enhanced shopping experience: - Beauty Profile provides personalized recommendations based on your preferences. - Instantly track your points, status, and offers with the new Loyalty Module. - Easily find and reorder your previous purchases with Buy Again - Apply for the Ulta Beauty Rewards® Credit Card and receive instant in-app results using a simplified credit application
-
10.6.1
This update brings new features for an enhanced shopping experience: • Beauty Profile provides personalized recommendations based on your preferences. • Easily find and reorder your previous purchases with Buy Again. • Apply for the Ulta Beauty Rewards® Credit Card and receive instant in-app results using a simplified credit application. • Fixes to some production bugs for a seamless shopping experience.
-
10.7
This update brings new features for an enhanced shopping experience: • Instantly track your points, status, and offers with the new Loyalty Module. • The Ulta Beauty app now accepts Venmo as a payment method. Check out quickly and securely with your Venmo balance or linked card. • Fixes to some production bugs for a seamless shopping experience.
-
10.8
This update helps you personalize your experience and stay connected in new ways: - Beauty Profile updates: Helpful tips make it easier to complete your profile and get personalized recommendations. - New livestreams: Join live events in the Ulta Beauty Community to connect with brands, creators, and fellow beauty lovers. - Performance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
-
10.9
- Easier subscription management: See which payment methods are linked to your active subscriptions and manage them faster from Order Details. - Performance improvements and bug fixes: Enjoy a smoother, more reliable app experience.
-
9.3.1
Fixes to some production bugs for a seamless shopping experience. Enjoy!
-
9.4
Combine Gift Cards for a Seamless Checkout: Our app now supports using multiple gift cards in a single transaction, making it easier than ever to maximize your gift card balances!
-
9.5
This new version includes fixes to some bugs to make your shopping experience more beautiful. We also launched some new features, update to get the latest: • Community is now live! • Browse and RSVP to Store Events
-
9.6
This update includes enhanced personalization features and bug fixes to provide a more customized shopping experience.
-
9.7
This update includes enhanced personalization features and bug fixes to provide a more customized shopping experience.
- 10.15 · 27 Jul 2026
- 10.16 · 19 Aug 2026
Alternatives
- e.l.f. Cosmetics and Skincare — Same category + similar ratings
- Sephora US: Makeup & Skincare — Same category + similar ratings
- PINK—Clothing, Beauty & More — Same category + similar ratings
- IPSY: Personalized Beauty — Same category + similar ratings
- Victoria's Secret—Bras & More — Same category + similar ratings
- Aeropostale: Teen Clothing — Same category + similar ratings
Availability by market
- US
Data quality & evidence
- Page completeness
- Live store listing
- Last verified
- 31 Aug 2026
- Sources
- App Store, Google Play
- Independent summary has not been published yet.