Quick verdict
- What it is
- Store information collected; independent summary not yet available.
- At a glance
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- Free to download
Categories and search queries
Official categories
- Shopping
- Lifestyle
AppCorpus categories
Key functions
| Function | Availability | Access | Scope | Evidence |
|---|---|---|---|---|
| Free app | Yes | Free | — | Store published |
Screens
App Store
5 store screenshots
Pricing & paywalls
App Store
- Free
Ratings & reviews
App Store
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5/5Fabulous!
This app is so great! It compares so many major prestige brands of makeup, skincare, hair care, etc. to their affordable dupes and even rate how close each dupe is to the prestige brand. For example, when comparing a popular high end concealer they’ll have several affordable dupes and rate each dupe on a scale to how close they are to the high end brand. Those on the red end aren’t very close, those on the orange end are somewhat similar, and those on the green end are very similar. Plus feedback from real people who’ve tried the products, so you can be confident in the comparisons. I’ve tried so many dupes that I had never even heard of that are so awesome thanks to Brandefy. If you rely on reviews before trying things out or just want to find great alternatives to your favorite brands you need this app!
MostUniqU3 · 5 Sep 2026
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2/5Little Sketchy…
I signed up for this app and was excited because not a lot of skincare apps exist and good-quality ones are hard to come by, especially ones that recommend products or routines. If you do want to get this app, DON’T SIGN UP! I wanted to sign up because typically with accounts on these kinds of apps, it becomes more customized and just a better experience overall. However, the sign-up on this app requires you to give your email, first and last name, phone number, MAKES YOU sign up for text alerts (not optional!), and MAKES YOU share the app with three friends/contacts via text or mail (also not optional!). Personally, I quit at that point because my personal information is important to me and I’m not going to give them more than they need to know, and also my friends don’t deserve an ad in the middle of the day. Just saying: I’m sure the app has some upsides and good qualities, but if the sign-up process is enough to raise some red flags and make ME quit, the app itself is probably worse. Good luck and stay stafe!
Weezmister · 5 Sep 2026
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4/5Brandefy
Great idea-really enjoying the app! Wish is was visually more understandable. For example, when you click to see the comparison between two products you see one bar that tells you how similar the two products are with colors to match (green being very similar, yellow less comparable, red etc.). However, to know anything else you must read the full description below. If there were standardized things they are looking for (like cruelty free) make more bars, make it more visually appealing so we don’t have to sit and read paragraphs to find the part about the products we care concerned about (creamy-ness of products, quality, longevity, etc.) give them rating out of ten for example: so tarte would have a 8/10 while l’oréal a 6/10 for quality on an eye shadow pallet so we can decide ourselves (randomly picked these brands and products not based on your app).
Mac-uh-b · 5 Sep 2026
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5/5You NEED this app
If you use any sort of beauty supplies and you don’t already have this app, you need to download it ASAP and start saving money. Beauty products can be so expensive and there’s usually an alternative that is half the price. This app is a lifesaver when it comes to deciding between which products will save you money but also be worth it to buy. I always look up my products on this app before I buy to make sure it’s worth the money or to see if I can find a cheaper option with the same ingredients. If you can’t find the product just request them to review it! Plus I love that they tell you which products are cruelty free!! Download download download this free app now
Courtnaaaaaayyy · 5 Sep 2026
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5/5So Helpful!
I’m seriously pretty clueless when it comes to makeup but I’ve always had a good idea of the top brands since I have so many friends that are way into it and have all the expensive stuff. I’ve only ever used the ones they’ve suggested since I didn’t know any better, but this app has been super helpful for me to find much cheaper drug store options based on the ones that I know my friends like to use. Or it gives you peace of mind that the pricier brand really IS the better option. Either way, great info to have, and much easier on the bank account!
Its_Aubvious · 5 Sep 2026
Privacy & accessibility
App Store
Privacy
- Data Linked to You — Analytics — Diagnostics — Crash Data Developer declared
- Data Linked to You — Analytics — Diagnostics — Other Diagnostic Data Developer declared
- Data Linked to You — Analytics — Diagnostics — Performance Data Developer declared
- Data Linked to You — Analytics — Identifiers — User ID Developer declared
- Data Linked to You — Analytics — Location — Coarse Location Developer declared
- Data Linked to You — Analytics — Search History Developer declared
- Data Linked to You — Analytics — Usage Data — Product Interaction Developer declared
- Data Linked to You — App Functionality — Contact Info — Email Address Developer declared
- Data Linked to You — App Functionality — Contact Info — Phone Number Developer declared
- Data Linked to You — App Functionality — Contact Info — Physical Address Developer declared
- Data Linked to You — App Functionality — Identifiers — User ID Developer declared
- Data Linked to You — App Functionality — User Content — Emails or Text Messages Developer declared
- Data Linked to You — App Functionality — User Content — Photos or Videos Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — Contact Info — Email Address Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — Contact Info — Name Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — Contact Info — Phone Number Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — Identifiers — User ID Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — User Content — Emails or Text Messages Developer declared
- Data Linked to You — Product Personalization — User Content — Emails or Text Messages Developer declared
- Data Linked to You — Contact Info Developer declared
- Data Linked to You — Diagnostics Developer declared
- Data Linked to You — Identifiers Developer declared
- Data Linked to You — Location Developer declared
- Data Linked to You — Search History Developer declared
- Data Linked to You — Usage Data Developer declared
- Data Linked to You — User Content Developer declared
- Data Used to Track You — Identifiers — User ID Developer declared
- Data Used to Track You — Identifiers Developer declared
Accessibility
No accessibility labels collected yet.
Versions
App Store
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5.2.0
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community’s comparative reviews. This time, we've improved our cart experience to include purchasing multiple product subscriptions in one order and more! P.S. This version is named after our doggo friend Fraiser!
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6.0.0
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. We are simplifying our login process by merging app profiles with website accounts so you can have all of your information in one place. No more having separate logins! If you currently have a website account, you can login using those credentials. If you do not have a website account and you’re a returning app user, you’ll be asked to create new credentials to login. But no worries, your app profile will be synced to this new account. Having issues logging in with this new version? Contact us at [email protected] and we can help! P.S, This version is named after our dog friend, Daisy!
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6.0.1
HOTFIX!!! Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. We are simplifying our login process by merging app profiles with website accounts so you can have all of your information in one place. No more having separate logins! If you currently have a website account, you can login using those credentials. If you do not have a website account and you’re a returning app user, you’ll be asked to create new credentials to login. But no worries, your app profile will be synced to this new account. Having issues logging in with this new version? Contact us at [email protected] and we can help!
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6.0.2
HOTFIX!!! Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. We are simplifying our login process by merging app profiles with website accounts so you can have all of your information in one place. No more having separate logins! If you currently have a website account, you can login using those credentials. If you do not have a website account and you’re a returning app user, you’ll be asked to create new credentials to login. But no worries, your app profile will be synced to this new account. Having issues logging in with this new version? Contact us at [email protected] and we can help!
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6.1.0
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. We are simplifying our login process by merging app profiles with website accounts so you can have all of your information in one place. No more having separate logins! With the newest update, you can also view your Brandefy orders and subscriptions all in the app. Having issues logging in with this new version? Contact us at [email protected] and we can help! P.S, This version is named after our kitty friend, Lexi!
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6.2.0
Brandefy helps beauty enthusiasts save on their next Ulta or Sephora run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now with an increase in content size to help make viewing comparisons on the search page more user friendly! P.S., This version is named after our kitty friend, Geoff!
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6.3.0
Brandefy helps beauty enthusiasts save on their next Ulta or Sephora run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now with an increase in content size to help make viewing comparisons on the search page more user friendly! P.S., This version is named after our kitty friend, Heidi!
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6.4.0
Brandefy helps beauty enthusiasts save on their next Ulta or Sephora run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now with an increase in content size to help make viewing comparisons on the search page more user friendly! P.S., This version is named after our doffy friend, Evie!
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6.4.1
HOTFIX! Brandefy helps beauty enthusiasts save on their next Ulta or Sephora run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now with an increase in content size to help make viewing comparisons on the search page more user friendly!
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6.4.2
HOTFIX! Brandefy helps beauty enthusiasts save on their next Ulta or Sephora run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now with an increase in content size to help make viewing comparisons on the search page more user friendly!
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6.5.0
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup. P.S., This version is named after our dog friend, Turtle!
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6.5.1
HOTFIX! Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup.
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6.6.1
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup. P.S., This version is named after our dog friend, Bruno!
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6.7.0
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup. P.S., This version is named after our dog friend, Arthur!
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6.7.1
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup. P.S., This version is named after our dog friend, Bella!
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6.8.0
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup. P.S., This version is named after our dog friend, Nollie!
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6.8.1
HOTFIX!!! Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup.
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6.8.2
HOTFIX!!! Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup.
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6.8.3
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup.
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6.8.4
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup. P.S., This version is named after our dog friend, Daisy!
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6.8.5
Brandefy helps beauty enthusiasts save on their next Ulta run by finding affordable alternatives to cult-favorite products through our community's comparative reviews. Now featuring a new and improved onboarding process to personalize your app experience! Get personalized recommendations and an exclusive new user discount to save big on Brandefy products developed by world-class chemists and dermatologists–without the hefty markup. P.S., This version is named after our dog friend, Lexi!
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6.8.6
Brandefy helps beauty enthusiasts save on skincare by providing luxury alternatives to high-end products. Now, get exclusive offers and free samples of Brandefy products based on your beauty profile! P.S. This version is named after our dog friend Hank!
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6.8.7
HOTFIX!!! Brandefy helps beauty enthusiasts save on skincare by providing luxury alternatives to high-end products. Now, get exclusive offers and free samples of Brandefy products based on your beauty profile!
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6.8.8
HOTFIX!!! Brandefy helps beauty enthusiasts save on skincare by providing luxury alternatives to high-end products. Now, get exclusive offers and free samples of Brandefy products based on your beauty profile!
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6.8.9
· 11 Mar 2026
Privacy Policy updates. Brandefy helps beauty enthusiasts save on skincare by providing luxury alternatives to high-end products. Now, get exclusive offers and free samples of Brandefy products based on your beauty profile!
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6.9.0
· 19 Aug 2026
UI Updates. Bug Fixes.
Alternatives
- e.l.f. Cosmetics and Skincare — Same category + similar ratings
- Beautylish — Same category + similar ratings
- CHARLOTTE TILBURY: EASY BEAUTY — Same category + similar ratings
- LIKESKIN — Same category + similar ratings
- IPSY: Personalized Beauty — Same category + similar ratings
Availability by market
- US
Data quality & evidence
- Page completeness
- Live store listing
- Last verified
- 5 Sep 2026
- Sources
- App Store
- Independent summary has not been published yet.