Quick verdict
- What it is
- Store information collected; an Apoku editorial summary is not yet published.
- At a glance
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- From $3.33/mo
- Free to download
- In-app purchases
Categories and search queries
Official categories
- Photo & Video
- Photography
Apoku categories
Key functions
| Function | Availability | Access | Scope | Evidence |
|---|---|---|---|---|
| Free app | Yes | Free | Context-specific | Store published |
| In-app purchases | Yes | Limited free | Context-specific | Store published |
Screens
7 store screenshots
7 store screenshots
Pricing & paywalls
- SNOW VIP monthly subscription — $8.99/month
- SNOW VIP monthly subscription — $9.99/month
- SNOW VIP monthly subscription — $39.99/year ($3.33/mo)
- SNOW VIP monthly subscription — $42.99/year ($3.58/mo)
- SNOW VIP monthly subscription — $59.99/year ($4.99/mo)
- 220 — $1.49
- 330 — $1.99
- 450 — $2.99
- 660 — $3.99
- 890 — $5.99
- Free to download
- In-app purchases: $0.99 - $69.99 per item
Ratings & reviews
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1/5Went From Great, To Adware.
I don’t know if the company got bought out or something but I’ve been using this app since 2018 and within the first 3 - 4 years it was the best editing app on the appstore. But nowadays the app IMMEDIATELY brings up unrelated and sketchy ads, even if you exit out of them it will open the ad into Safari and force you onto the advertisers website. This is a huge risk for Malware for the user and technically makes Snow literal Adware by definition. I don’t mind many of the newer filters being behind a paywall, this is fine I understand developers need w and I think if the app stayed the way it used to I definitely would’ve gotten a subscription for its unique features, however the app frequently crashes with little to no reason (trust me, this is not a problem on my end) and when editing it reduces the quality of the image significantly. Now Snow is trying to profit off of the AI craze (probably meaning the whole app will be pay to use soon) and honestly its sad to watch this app die as it was very profound and easy to use originally, I’d recommend using other editing apps as now using this one is extremely frustrating.
Fellow Reviewing User · 29 Sep 2026
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4/5Like but could use some things🤔 please read!
So, I like this app I think it it is great way to blog or shoot a dancing video at least that is what I use it for. But I also think that you shouldn’t have to record the songs and then add them onto the SNOW thing that says you’re recordings. I think you should be able to look at your look up your own songs on the app like TikTok does so you can look up your songs, and you don’t have to go through all that trouble it would just be so much easier and you have a timer you can just look up any you want without having to go through all that trouble to get all the songs off of something that you can’t, so if you can make that change that would be great so this would be a lot easier for people to use and if you don’t know what I’m talking about then like the search bar on TikTok like you want a sound or something can you have that on SNOW and anyone that agrees with me, please say so By, Lexi brown
Lexi lue book · 29 Sep 2026
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1/5BRING BACK THE OLD SNOW!!!! ♥️♥️♥️
I liked the old version better than the current one :( this version doesn’t allow you to video call your friends or send each other messages. I also miss being able to see peoples stories and what they do during their day. (That is why I rated it so low) I understand it may be similar to snapchat (I have both snow and snapchat) but it is very unique in many ways!! It has much more filters than snapchat and i just personally think it is so much better. If only the messages and stories etc. were still apart of the app, I would use it more often. Right now, I am considering deleting the app because of the missing features. (I really really really miss being able to chat with friends on snow!!!). But please, bring back the old calling and stories thing, it was really fun to do that! And it appears that A LOT of others agree with me (looking at the other reviews). So PLEASE if you happen to see this, please consider bringing it back. Thank you :)
L O A D I N G . . . · 29 Sep 2026
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5/5I am really enjoying this app
I hate to say it but, I love SNOW! The way it can smooth your skin just a little and brighten up a photo just a little can really make a difference when taking a selfie/group photo. I don’t mess with the options of changing your eyes, chin, jaw, and so on because I love my face and everything on it. Except the blemishes so I just use the blemish remover. It doesn’t remove every single one. Just softens it up. I also, enjoy the filters. Someone them does alter your face a little so you can always change that but, I love the soft colors it introduces to the pictures. I am a African American woman if that helps anyone decide if they should download this app or not. You should. It’s great and easy to use and easy to understand.
Okaeforeman · 29 Sep 2026
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5/5Great, Love It!
I dont really write reviews but i have to say that this app needs one of mine. I’ve been using SNOW for years and i would like to say that i love it! The way it smooths everything out and has so many filters and cute stickers omg I’ve never gotten tired of it. However i am sad at the fact that i am no longer able to post on my story and chat with my friends. Personally i also dont like Bounce. I preferred Boomerang because it just played and didnt have a bounce to it. I’m also not able to type any captions anymore :( the choices are limited and i am not able to choose the color i want. (PLEASE FIX!!!!) I would also like it if u put a black and white filter because i dont seem to have that anymore :/ Please read and fix I really want to add captions and choose colors as well as bounce and a black and white filter! Thank You!
sophie514808 · 29 Sep 2026
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4/5
Omg now is not anymore free, too expensive for subscription in 1 month. I so long using this app very useful, Now is so sad
Garnette Win · 1 Aug 2026
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3/5
This app used to be fantastic but since it incorporated AI updates, the tools have become laggy and useless for its intended purposes. The latest update made it slightly better, but it still lags which makes editing more difficult
Ashley Rail · 1 Aug 2026
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3/5
super laggy for some reason? every time i take a photo it freezes
HL · 1 Aug 2026
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1/5
I can't update my snow
bananaqt · 1 Aug 2026
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5/5
Why I can't I open this?
janelle amoren · 1 Aug 2026
Privacy & accessibility
Privacy
- Data Not Linked to You — Analytics — Diagnostics — Crash Data Developer declared
- Data Not Linked to You — Analytics — Diagnostics — Other Diagnostic Data Developer declared
- Data Not Linked to You — Analytics — Diagnostics — Performance Data Developer declared
- Data Not Linked to You — Analytics — Identifiers — Device ID Developer declared
- Data Not Linked to You — Analytics — Purchases — Purchase History Developer declared
- Data Not Linked to You — Analytics — Search History Developer declared
- Data Not Linked to You — Analytics — Usage Data — Advertising Data Developer declared
- Data Not Linked to You — Analytics — Usage Data — Product Interaction Developer declared
- Data Not Linked to You — App Functionality — Contact Info — Email Address Developer declared
- Data Not Linked to You — App Functionality — Identifiers — User ID Developer declared
- Data Not Linked to You — App Functionality — Purchases — Purchase History Developer declared
- Data Not Linked to You — App Functionality — Search History Developer declared
- Data Not Linked to You — App Functionality — User Content — Photos or Videos Developer declared
- Data Not Linked to You — Developer’s Advertising or Marketing — Identifiers — Device ID Developer declared
- Data Not Linked to You — Developer’s Advertising or Marketing — Usage Data — Advertising Data Developer declared
- Data Not Linked to You — Third-Party Advertising — Identifiers — Device ID Developer declared
- Data Not Linked to You — Third-Party Advertising — Usage Data — Advertising Data Developer declared
- Data Not Linked to You — Contact Info Developer declared
- Data Not Linked to You — Diagnostics Developer declared
- Data Not Linked to You — Identifiers Developer declared
- Data Not Linked to You — Purchases Developer declared
- Data Not Linked to You — Search History Developer declared
- Data Not Linked to You — Usage Data Developer declared
- Data Not Linked to You — User Content Developer declared
- Data Used to Track You — Identifiers — Device ID Developer declared
- Data Used to Track You — Identifiers Developer declared
Accessibility
No accessibility labels collected yet.
Privacy
- Data collected — Account management — Personal info — User IDs Developer declared
- Data collected — Advertising or marketing — Device or other IDs Developer declared
- Data collected — Analytics — App activity — App interactions Developer declared
- Data collected — Analytics — App activity — Other actions Developer declared
- Data collected — Analytics — App info and performance — Crash logs Developer declared
- Data collected — Analytics — App info and performance — Diagnostics Developer declared
- Data collected — Analytics — App info and performance — Other app performance data Developer declared
- Data collected — App functionality — App activity — Other user-generated content Developer declared
- Data collected — App functionality — Financial info — Purchase history Developer declared
- Data collected — Personalization — App activity — In-app search history Developer declared
- Security practices — Your data is transferred over a secure connection — Data is encrypted in transit Developer declared
- Security practices — The developer provides a way for you to request that your data be deleted — You can request that data be deleted Developer declared
Accessibility
No accessibility labels collected yet.
Versions
App Store
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14.6.10
[AI Flash] Naturally brighten dark photos with AI Flash! Your photos will look crisp and bright, as if they were taken with a real flash. [Background] The Photo feature has been added to Background Editing! Select a photo from your gallery to use it as a background. [Video Face Ratio] You can now use Face Ratio in videos, too. Try adjusting the middle length of your face.
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14.7.0
[Dual Capture] New Dual Capture feature added! Shoot simultaneously using both the front and rear cameras. [Face Plump] The Face Plump feature has been added! Plump up your face in a way that looks natural. [Skin] From glass to matte, choose the skin style you want and make subtle enhancements.
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14.7.10
[Dual Capture] New Dual Capture feature added! Shoot simultaneously using both the front and rear cameras. [Face Plump] The Face Plump feature has been added! Plump up your face in a way that looks natural. [Skin] From glass to matte, choose the skin style you want and make subtle enhancements.
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14.7.20
[Dual Capture] New Dual Capture feature added! Shoot simultaneously using both the front and rear cameras. [Face Plump] The Face Plump feature has been added! Plump up your face in a way that looks natural. [Skin] From glass to matte, choose the skin style you want and make subtle enhancements.
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14.7.21
[Dual Capture] New Dual Capture feature added! Shoot simultaneously using both the front and rear cameras. [Face Plump] The Face Plump feature has been added! Plump up your face in a way that looks natural. [Skin] From glass to matte, choose the skin style you want and make subtle enhancements.
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15.0.11
[Face Symmetry] A symmetry feature has been added to Face! Achieve natural facial symmetry with a single button. [AI Remove] The AI Remove feature has been updated! Area recognition has been improved and simplified. Easily create precise areas.
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15.0.20
[Face Symmetry] A symmetry feature has been added to Face! Achieve natural facial symmetry with a single button. [AI Remove] The AI Remove feature has been updated! Area recognition has been improved and simplified. Easily create precise areas.
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15.0.5
[Face Symmetry] A symmetry feature has been added to Face! Achieve natural facial symmetry with a single button. [AI Remove] The AI Remove feature has been updated! Area recognition has been improved and simplified. Easily create precise areas.
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15.0.6
[Face Symmetry] A symmetry feature has been added to Face! Achieve natural facial symmetry with a single button. [AI Remove] The AI Remove feature has been updated! Area recognition has been improved and simplified. Easily create precise areas.
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15.0.7
[Face Symmetry] A symmetry feature has been added to Face! Achieve natural facial symmetry with a single button. [AI Remove] The AI Remove feature has been updated! Area recognition has been improved and simplified. Easily create precise areas.
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15.0.8
[Face Symmetry] A symmetry feature has been added to Face! Achieve natural facial symmetry with a single button. [AI Remove] The AI Remove feature has been updated! Area recognition has been improved and simplified. Easily create precise areas.
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15.0.9
[Face Symmetry] A symmetry feature has been added to Face! Achieve natural facial symmetry with a single button. [AI Remove] The AI Remove feature has been updated! Area recognition has been improved and simplified. Easily create precise areas.
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15.1.0
[Video Layout] Now you can create layouts with videos too! Combine photos and videos into one collage. [Face Plump Lifting] A lifting effect has been added to Face Plump. Boost skin elasticity for more radiant look. [Skin Tone] Skin Tone feature has been improved! Create a range of tones with the Undertone, Lightness, and Glow sliders.
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15.1.1
[Video Layout] Now you can create layouts with videos too! Combine photos and videos into one collage. [Face Plump Lifting] A lifting effect has been added to Face Plump. Boost skin elasticity for more radiant look. [Skin Tone] Skin Tone feature has been improved! Create a range of tones with the Undertone, Lightness, and Glow sliders.
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15.1.2
[Video Layout] Now you can create layouts with videos too! Combine photos and videos into one collage. [Face Plump Lifting] A lifting effect has been added to Face Plump. Boost skin elasticity for more radiant look. [Skin Tone] Skin Tone feature has been improved! Create a range of tones with the Undertone, Lightness, and Glow sliders.
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15.1.3
[Video Layout] Now you can create layouts with videos too! Combine photos and videos into one collage. [Face Plump Lifting] A lifting effect has been added to Face Plump. Boost skin elasticity for more radiant look. [Skin Tone] Skin Tone feature has been improved! Create a range of tones with the Undertone, Lightness, and Glow sliders.
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15.1.5
[Video Layout] Now you can create layouts with videos too! Combine photos and videos into one collage. [Face Plump Lifting] A lifting effect has been added to Face Plump. Boost skin elasticity for more radiant look. [Skin Tone] Skin Tone feature has been improved! Create a range of tones with the Undertone, Lightness, and Glow sliders.
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15.1.6
[Video Layout] Now you can create layouts with videos too! Combine photos and videos into one collage. [Face Plump Lifting] A lifting effect has been added to Face Plump. Boost skin elasticity for more radiant look. [Skin Tone] Skin Tone feature has been improved! Create a range of tones with the Undertone, Lightness, and Glow sliders.
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15.2.0
[Wrinkle Removal] The wrinkle removal feature has been improved! You can automatically detect and remove wrinkles or erase them manually. Try naturally removing laugh lines, crow's feet, and neck wrinkles.
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15.2.1
[Wrinkle Removal] The wrinkle removal feature has been improved! You can automatically detect and remove wrinkles or erase them manually. Try naturally removing laugh lines, crow's feet, and neck wrinkles.
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15.2.6
[Wrinkle Removal] The wrinkle removal feature has been improved! You can automatically detect and remove wrinkles or erase them manually. Try naturally removing laugh lines, crow's feet, and neck wrinkles.
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15.2.7
[Wrinkle Removal] The wrinkle removal feature has been improved! You can automatically detect and remove wrinkles or erase them manually. Try naturally removing laugh lines, crow's feet, and neck wrinkles.
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15.2.8
[Wrinkle Removal] The wrinkle removal feature has been improved! You can automatically detect and remove wrinkles or erase them manually. Try naturally removing laugh lines, crow's feet, and neck wrinkles.
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15.3.0
[Face Size] Keep your head shape and adjust just your face size! Naturally adjust your face area without distorting the surroundings. [Double Chin] Double Chin removal has been added to Face Retouch! Use a single slider to naturally remove unwanted lines around your chin and neck. [Body] Even more precise with just one touch! Even with several people, you can select and adjust only the ones you want. [Remove] The Remove now has an AI correction feature! Easily remove distracting elements in your photos, including creases, shadows, and moire. [High-speed shooting] High-speed shooting has become even better! Capture in clearer quality than before, and check the lens information in your photos.
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15.3.1
· 29 Jul 2026
[Face Size] Keep your head shape and adjust just your face size! Naturally adjust your face area without distorting the surroundings. [Double Chin] Double Chin removal has been added to Face Retouch! Use a single slider to naturally remove unwanted lines around your chin and neck. [Body] Even more precise with just one touch! Even with several people, you can select and adjust only the ones you want. [Remove] The Remove now has an AI correction feature! Easily remove distracting elements in your photos, including creases, shadows, and moire. [High-speed shooting] High-speed shooting has become even better! Capture in clearer quality than before, and check the lens information in your photos.
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15.3.10
[Text] The Text feature in photo editing has been renewed! Create the text you want with the new Styles and Fonts.
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15.3.11
[Text] The Text feature in photo editing has been renewed! Create the text you want with the new Styles and Fonts.
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15.3.2
[Face Size] Keep your head shape and adjust just your face size! Naturally adjust your face area without distorting the surroundings. [Double Chin] Double Chin removal has been added to Face Retouch! Use a single slider to naturally remove unwanted lines around your chin and neck. [Body] Even more precise with just one touch! Even with several people, you can select and adjust only the ones you want. [Remove] The Remove now has an AI correction feature! Easily remove distracting elements in your photos, including creases, shadows, and moire. [High-speed shooting] High-speed shooting has become even better! Capture in clearer quality than before, and check the lens information in your photos.
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15.3.5
[Face Size] Keep your head shape and adjust just your face size! Naturally adjust your face area without distorting the surroundings. [Double Chin] Double Chin removal has been added to Face Retouch! Use a single slider to naturally remove unwanted lines around your chin and neck. [Body] Even more precise with just one touch! Even with several people, you can select and adjust only the ones you want. [Remove] The Remove now has an AI correction feature! Easily remove distracting elements in your photos, including creases, shadows, and moire. [High-speed shooting] High-speed shooting has become even better! Capture in clearer quality than before, and check the lens information in your photos.
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15.3.8
· 13 Aug 2026
[Face Size] Keep your head shape and adjust just your face size! Naturally adjust your face area without distorting the surroundings. [Double Chin] Double Chin removal has been added to Face Retouch! Use a single slider to naturally remove unwanted lines around your chin and neck. [Body] Even more precise with just one touch! Even with several people, you can select and adjust only the ones you want. [Remove] The Remove now has an AI correction feature! Easily remove distracting elements in your photos, including creases, shadows, and moire. [High-speed shooting] High-speed shooting has become even better! Capture in clearer quality than before, and check the lens information in your photos.
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15.4.0
[Auto Beauty] From face shape to filter — 5 fixes at once! Auto Beauty has been added to the Portrait tab. [Face Correction] We've added 'Contour' and 'Face Width' features to face correction! Use a single slider to reduce face width or create a natural facial line.
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15.4.1
· 21 Sep 2026
[Auto Beauty] From face shape to filter — 5 fixes at once! Auto Beauty has been added to the Portrait tab. [Face Correction] We've added 'Contour' and 'Face Width' features to face correction! Use a single slider to reduce face width or create a natural facial line.
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Availability by market
- US
Data quality & evidence
- Page completeness
- Live store listing
- Last verified
- 30 Sep 2026
- Sources
- App Store, Google Play
- Apoku editorial summary has not been published yet.