Quick verdict
- What it is
- Store information collected; independent summary not yet available.
- At a glance
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- From $43.29/mo
- Free to download
- In-app purchases
Categories and search queries
Official categories
- Lifestyle
- Utilities
AppCorpus categories
Key functions
| Function | Availability | Access | Scope | Evidence |
|---|---|---|---|---|
| Free app | Yes | Free | — | Store published |
| In-app purchases | Yes | Limited free | — | Store published |
Screens
App Store
21 store screenshots
Pricing & paywalls
App Store
- Weekly Premium Access — $9.99/week
- Color Theory Analysis — $5.99
- Color Theory Analysis — $11.99
- Color Theory Analysis — $12.99
- WhatColors Premium — $7.99
- WhatColors Pro — $7.99
- WhatColors Pro — $8.99
- WhatColors Pro — $13.99
- WhatColors Pro — $14.99
- WhatColors Pro — $29.99
Ratings & reviews
App Store
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2/5I’m convinced this color analysis stuff is all a scam
I started getting into color analysis from TikTok. Who doesn’t want to look their best? But every tool I use places me into a different palette. No joke, I have gotten 6 different options with this app alone. I rescan back to back with nothing changed and the results change over and over again. It’s a fun app that works well, but I wouldn’t spend money on it again.
mallyg123 · 7 Aug 2026
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1/5It does not work and is a scam
I give this 1 star but if it would let me I would leave 0 stars because It does not work when I try to do anything on the app. It tells me I have to invite 3 friends/ contacts or pay. I tried to invite three friends and it does not let me. I also don’t want to pay more because I was already paying for the app. If you go to settings there is a way that will let you invite three friends but once you do so it still does not work, so it is a trick so your friends will join the app to and everyone will pay the owners of the app. I was very disappointed because of what happened so I would not recommend the app unless you are willing to pay the extra money which I don’t know if that works either because I never tried it, but after all of this I am sure it is a trick to. After reading about this app I found out that the owners of the website are making everyone’s reviews 5 stars to trick you into the app, and they might not be changing yours but they are also making there own reviews which is why the app has a higher rating than it should have.
Shasha berden · 7 Aug 2026
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1/5Terrible app
It gives itself a five star review and won’t let you go further until you click leave review before you even try it (it will, but it’s tricky to figure out; the way it’s set up is to trick you to just leaving the five stars. I’m sure this is why it has such a high rating.) Then you either have to pay or invite three friends, but it won’t actually let me invite anyone from that prompt page. So I went to settings and invited three from there, and then it’s still not giving access…still wants payment. So basically it does nothing except get a bunch of five star reviews, gets you to recommend the crappy app to you friends, and then you still get nothing without paying. I’m not paying, because then it will probably still want something else. Don’t waste your time. There are other similar apps out there that are free and actually work.
Sweet Ruby Pink Boots · 7 Aug 2026
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1/5Do not waste your money
So let me start off by saying I don’t ever write reviews for apps. But I paid the $29 for the app and was thoroughly disappointed. So when you do your color analysis the pictures of the colors don’t show up for one. And for two they have a “body analysis” to tell you what style would look the best on your body type. I uploaded - I’m not exaggerating- 42 different pictures and it just kept telling me that it can’t process. I would love a refund because the apps features don’t work. Do not waste your money.
🖤🦂 · 7 Aug 2026
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1/5Can’t do it
I download this app to see my good outfit, palette and makeup palette and just color palette for me in general. But what made me mad is I had to pay for it and it was something a lot of money yearly and I didn’t have the money to do that, and it would only show me two things out of my color palette, which was really annoying. They should upgrade this and maybe they should have it to where it’s free and where they can do it better I’m sorry, but this is just my opinion
Abbey Trouble junior · 7 Aug 2026
Privacy & accessibility
App Store
Privacy
- Data Linked to You — Developer’s Advertising or Marketing — Purchases — Purchase History Developer declared
- Data Linked to You — Purchases Developer declared
- Data Not Linked to You — App Functionality — Contact Info — Email Address Developer declared
- Data Not Linked to You — App Functionality — User Content — Photos or Videos Developer declared
- Data Not Linked to You — Developer’s Advertising or Marketing — Identifiers — User ID Developer declared
- Data Not Linked to You — Product Personalization — User Content — Photos or Videos Developer declared
- Data Not Linked to You — Contact Info Developer declared
- Data Not Linked to You — Identifiers Developer declared
- Data Not Linked to You — User Content Developer declared
- Data Used to Track You — Purchases — Purchase History Developer declared
- Data Used to Track You — Purchases Developer declared
Accessibility
- Differentiate Without Color Alone — SUPPORTED Store published
- Sufficient Contrast — SUPPORTED Store published
Versions
App Store
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2.5.12
Continue to improve the app.
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2.5.13
Improve the onboarding
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2.5.14
Improve the onboarding
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2.5.15
Improve the journal.
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2.5.16
Improvement on journal and fix bugs
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2.5.17
Performance improvement & bug fixes
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2.5.18
Bug fixes and performance improvements
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2.5.19
Improve the navigation
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2.5.20
Bug fixes and performance improvements.
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2.5.21
Add more languages support
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2.5.22
Bugs fixes + add italian language
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2.5.23
- Makeup swap is available! - You can share a video from your journal!
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2.5.24
Bug fixes
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2.5.25
Bug fixes. Thanks for using WhatColors
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2.5.26
We’re constantly working to improve your experience. • Performance improvements • Bug fixes and stability enhancements • Minor UI refinements Thanks for using WhatColors! If you’re enjoying it, consider leaving a review.
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2.5.27
Get ready for an exciting update! We've introduced fresh haircuts to play around with, as well as a smoother interface for swapping styles. The result layout for swaps has also been enhanced, making your style changes even more visually appealing. Say goodbye to camera black background issues; we've fixed that! Plus, you can now choose your camera type in the photo picker. We've also made sure your photo doesn't reset when you retake it, thus saving your time and effort. Our onboarding experience just got better! We'll now display the BackgroundImageLTO only during this period, and you can skip it if you wish. We've listened to your feedback and restored and completed the Polish localization. Our Polish users can now enjoy a more personalized experience! For an easier sign-in process, we've added Google Sign In as an authentication option. No more hassle remembering another password! We've made some important fixes too. If you've ever had a network error when not selecting a style in outfit generation, or been redirected to the prompt instead of the photo screen due to a photo error, we've got you covered. These issues are no more! This update will also introduce a revamped Swap Haircut feature. Get ready to experiment with your look like never before! We've made some tweaks to our design elements, including a new LTO design, an improved outfit generation process, and a golden background for the Swap button. Thank you for being a part of the WhatColors journey.
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2.5.28
Introducing a suite of exciting updates that elevate your WhatColors experience! We've restored and enhanced the Polish localization for our users in Poland. Take a step into our new Headshot Studio, and enjoy our improved camera functionality, now with a more vibrant backdrop. We've squashed some bugs, ensuring your style selection process is uninterrupted, and your photo experience is smoother. Say hello to our newly named 'Outfits' tab and enjoy our enhanced outfit generation. All this and more in our latest update! Don't wait, update now for a richer, more vibrant color journey!
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2.6.0
Bug fixes and performances improvement.
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2.6.1
Meet Edna, your personal AI stylist! Chat with her anytime to get personalized style advice based on your unique color palette and body type. Plus, your swap results now include a before & after view so you can easily compare the look!
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2.6.2
We've refreshed the Swap tab with a sleek new design, and you can now compare before & after views of your style swaps. Enjoy a smoother, more polished WhatColors experience!
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2.6.3
We've redesigned the Swap tab with a fresh, modern look — exploring new styles is now more fun than ever! Hair & Makeup got a smoother, streamlined experience, and the Settings screen features a sleek new card design with easy data management options. Plus, free users can now chat with Edna, your personal AI stylist. We've also squashed a few bugs for an even smoother ride. Enjoy!
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2.6.4
We've added new eyewear swap options so you can try even more looks. You can now also edit your personal details right from Settings. Plus, we've squashed a few bugs for an even smoother experience. Enjoy!
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2.6.5
We've added new elegant swap options so you can try even more looks. Plus, we've squashed a few bugs for an even smoother experience. Enjoy!
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2.6.6
We've added new elegant swap options so you can try even more looks. Plus, we've squashed a few bugs for an even smoother experience. Enjoy!
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2.6.7
· 15 Jun 2026
We've added new elegant swap options so you can try even more looks. Plus, we've squashed a few bugs for an even smoother experience. Enjoy!
Alternatives
- Style DNA: AI Stylist & Closet — Same category + similar ratings
- Luna: Your Moon Calendar — Same category + similar ratings
- GlowUp - Makeup & Beauty — Same category + similar ratings
- AstroClub: Astrology & Tarot — Same category + similar ratings
- Inspoy: Outfit Maker, Planner — Same category + similar ratings
Availability by market
- US
Data quality & evidence
- Page completeness
- Live store listing
- Last verified
- 7 Aug 2026
- Sources
- App Store
- Independent summary has not been published yet.