Quick verdict
- What it is
- Store information collected; independent summary not yet available.
- At a glance
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- Free download · core features require a paid plan
- In-app purchases
- Subscription
Categories and search queries
Official categories
- Health & Fitness
- Lifestyle
AppCorpus categories
Key functions
| Function | Availability | Access | Scope | Evidence |
|---|---|---|---|---|
| Free app | Yes | Free | — | Store published |
| In-app purchases | Yes | Limited free | — | Store published |
| Subscription | Yes | Paid | — | Store published |
Screens
11 store screenshots
5 store screenshots
Pricing & paywalls
- ThinkUpTrial — $39.99
- Free download · core features require a paid plan
- In-app purchases: $1.99 - $49.99 per item
- Subscription
Ratings & reviews
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5/5Everyday
I began soul searching and read several self help books that helped me identify my weaknesses and problem areas. Since I'm entering a challenging period of my life, I'm demanding more from myself than I ever had before. I selected a few of the avail aspirations, but mostly made my own. The first time I fell asleep to my customized aspiration soundtrack, I was really impressed. I woke up feeling positive and happy. Now I use this app daily when I have to do a lot of reading and writing. I should probably mention I have ADHD, so this app really helps give me the white noise and drowned out environmental distraction. When I'm working (reading and writing papers), I play this app at the same time as another one called Forest. If you have similar work demands and/or ADHD interference, I highly recommend pairing these two together. The other app tracks work time and converts it into social impact (it will plant real trees with your accumulated points). Anyway, I've recommended ThinkUp to 3 of my closest friends and I use it every day. Everyone has inner obstacles to overcome and everyone wants to achieve their own definitions of success. Find what works and stick to it. Make it happen!
grad student entrepreneur · 7 Aug 2026
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4/5I’m back at it again
I really liked this app when I first used it. I think it was in 2018.I recommended it to all my friends and family. I thought it was great! And I’m in a sales business, so I told a lot of my sales friends about this affirmation app!! I used it for a while and I really did see improvement in things that I thought I would never be able to get over. For example, one of my affirmations was about my energy level. I guess saying that I was full of energy, helped me to be full of energy. Anyway, I think Covid hit and I stopped using it. Sadly, when I got back to using it, the price seems to have changed and my original affirmations disappeared or were restricted, because I didn’t supposedly have premium. However, I could’ve sworn I paid for life membership premium. The only thing that I would’ve liked is to be able to find my subscription in the app. That’s the problem now I’m getting an error message when I go to even look at the premium deal. I really don’t want to delete the app off my phone and re-download it, the App Store says it doesn’t have any updates for me. I’m afraid to lose my affirmations permanently. Please help!
Scared & Disappointed · 7 Aug 2026
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5/5Be patient with this
A lot of my affirmations didn’t start manifesting for several months, most of them not for 8+ months. So I could have easily given up on this app, but somehow I knew things were changing on a subliminal level and that my outer world would eventually catch up. And it did in “miraculous” ways. Example, one of my affirmations was about how clean and tidy I am (cue laughter from anyone who knows me and my huge struggle with clutter and disorganization). After several months of daily affirmations I felt like I was just “magically” having an easier time keeping my home and office tidy, something that has been a lifelong struggle for me. Now you could say that this wasn’t magic, it was my increased awareness that brought about me coming up with new sustainable systems that actually worked for me. But the magical part was how natural and relatively easy these changes felt, though they had previously been a constant source of doubt and struggle. Too many other examples to cite here. It also helped with my relationship with self and others.
Whatever Rebecca · 7 Aug 2026
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5/5LOVE this app & the security
I cannot think of an app that I love more than this one. First, the ability to customize affirmations, mantras, spiritual practice reminders, etc. is a game changer. I’m working on breaking the habit using my phone to escape and now when I have the urge to distract myself, I go to this app and listen to my affirmation about staying in the present moment. That alone is gold. On top of how much I love it for myself, my little kiddo loves creating her own affirmations. She doesn’t yet use devices, but I am happy to have her use my phone in this way. She absolutely lights up hearing her own voice remind her of thinks like “I am safe” and “I think I can.” It’s way more effective than me alone saying it to her. And particularly as a parent, I’m super concerned about security and voice recordings. I reached out to the company to ask about their security practices, and they got back to me in less than 24 hours letting me know the recordings are only stored locally on your device. Awesome stuff all around - highly recommend this app!!
CMFNVT · 7 Aug 2026
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5/5Healing mentally, emotionally, physically and spiritually
Many years ago I came across Louise Hays book You Can Heal Your Life, I decided that I was going to record all the affirmations in that book and listen to them when I went to sleep at night and when I woke up and n the morning. The first time I heard my own voice, it was very uncomfortable, however after doing this for 3 months, I had a major physical healing! These were on cassettes and I don't even have a player any more! A friend shared this app with me last month, I paid immediately and got my affirmations recorded and listen to them at night as I drift off to sleep And they are still the laying when I wake up in the morning! I love this and I thank u from my heart to yours for coming up with this idea and impacting the world! As an Interfaith Minister and Life Coach, I have to stay on top of my own "stuff" so I can walk my talk and be present for those I am serving. This is so helpful and I have referred many clients to the app for their healing as well! Blessings and Namaste - Rev Janet Ellis
Rev Janet Ellis · 7 Aug 2026
No store reviews collected for Google Play · US
Privacy & accessibility
Privacy
- Data Not Linked to You — Analytics — Contact Info — Name Developer declared
- Data Not Linked to You — Analytics — Diagnostics — Crash Data Developer declared
- Data Not Linked to You — Analytics — Diagnostics — Other Diagnostic Data Developer declared
- Data Not Linked to You — Analytics — Diagnostics — Performance Data Developer declared
- Data Not Linked to You — Analytics — Usage Data — Advertising Data Developer declared
- Data Not Linked to You — Analytics — Usage Data — Other Usage Data Developer declared
- Data Not Linked to You — Analytics — Usage Data — Product Interaction Developer declared
- Data Not Linked to You — App Functionality — Contact Info — Email Address Developer declared
- Data Not Linked to You — App Functionality — Contact Info — Name Developer declared
- Data Not Linked to You — App Functionality — Diagnostics — Crash Data Developer declared
- Data Not Linked to You — App Functionality — Diagnostics — Other Diagnostic Data Developer declared
- Data Not Linked to You — App Functionality — Diagnostics — Performance Data Developer declared
- Data Not Linked to You — App Functionality — Health & Fitness — Fitness Developer declared
- Data Not Linked to You — App Functionality — Health & Fitness — Health Developer declared
- Data Not Linked to You — App Functionality — Identifiers — Device ID Developer declared
- Data Not Linked to You — App Functionality — Identifiers — User ID Developer declared
- Data Not Linked to You — App Functionality — Purchases — Purchase History Developer declared
- Data Not Linked to You — App Functionality — Usage Data — Advertising Data Developer declared
- Data Not Linked to You — App Functionality — Usage Data — Other Usage Data Developer declared
- Data Not Linked to You — App Functionality — Usage Data — Product Interaction Developer declared
- Data Not Linked to You — App Functionality — User Content — Audio Data Developer declared
- Data Not Linked to You — App Functionality — User Content — Customer Support Developer declared
- Data Not Linked to You — App Functionality — User Content — Emails or Text Messages Developer declared
- Data Not Linked to You — Developer’s Advertising or Marketing — Contact Info — Name Developer declared
- Data Not Linked to You — Product Personalization — Contact Info — Name Developer declared
- Data Not Linked to You — Product Personalization — Diagnostics — Other Diagnostic Data Developer declared
- Data Not Linked to You — Product Personalization — Usage Data — Product Interaction Developer declared
- Data Not Linked to You — Product Personalization — User Content — Photos or Videos Developer declared
- Data Not Linked to You — Third-Party Advertising — Contact Info — Name Developer declared
- Data Not Linked to You — Contact Info Developer declared
- Data Not Linked to You — Diagnostics Developer declared
- Data Not Linked to You — Health & Fitness Developer declared
- Data Not Linked to You — Identifiers Developer declared
- Data Not Linked to You — Purchases Developer declared
- Data Not Linked to You — Usage Data Developer declared
- Data Not Linked to You — User Content Developer declared
Accessibility
No accessibility labels collected yet.
Privacy
- Data collected — Account management — Personal info — User IDs Developer declared
- Data collected — Analytics — App activity — App interactions Developer declared
- Data collected — Analytics — App info and performance — Crash logs Developer declared
- Data collected — Analytics — App info and performance — Diagnostics Developer declared
- Data collected — Analytics — Device or other IDs Developer declared
- Data collected — App functionality — Audio — Voice or sound recordings Developer declared
- Data collected — App functionality, Analytics, Account management — Personal info — Email address Developer declared
- Data collected — App functionality, Personalization — Audio — Music files Developer declared
- Data collected — Developer communications — Messages — Emails Developer declared
- Security practices — Your data is transferred over a secure connection — Data is encrypted in transit Developer declared
- Security practices — The developer provides a way for you to request that your data be deleted — You can request that data be deleted Developer declared
Accessibility
No accessibility labels collected yet.
Versions
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1.17.32
New categories - Manifestation and Goal Setting. Updated ThinkUp App Store page - preview video and screenshots.
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1.17.33
New categories - Manifestation and Goal Setting. Updated ThinkUp App Store page - preview video and screenshots. Premium screen - fixed a small issue.
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1.17.34
Removed the message that was presented after listening to the affirmations. To turn off the Stats screen after practice, please open the Stats screen in the More tab and set "Show stats after practice" to Off.
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1.17.37
Small bug fixes.
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1.17.38
Fixed - Visual Reminders, Stats, Facebook login, and Apple Watch bugs
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1.17.39
- Fixed Practice Summary screen presented at the end of the practice You can turn this message on and off on the More->Stats screen - Fixed Visual Reminders Please notice that you can set 3 visual reminders - morning, noon, and evening to show a random Affirmation Card for a short practice. You can customize these reminders on the Visual Reminders screen. In addition, there is a reminder to listen to your recorded affirmation that can be customized on the Reminders screen.
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1.17.40
- Fixed Practice Summary screen presented at the end of the practice You can turn this message on and off on the More->Stats screen - Fixed Visual Reminders Please notice that you can set 3 visual reminders - morning, noon, and evening to show a random Affirmation Card for a short practice. You can customize these reminders on the Visual Reminders screen. In addition, there is a reminder to listen to your recorded affirmation that can be customized on the Reminders screen.
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1.17.41
Fixed (premium feature): when playlist is empty (no background music), affirmations can still be played in the background
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1.17.42
We keep building and improving the app!
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1.17.44
Fixed Apple Watch app. Thank you for reaching out and reporting the Watch issue. With ThinkUp Apple Watch app, you can view your Affirmation cards and swipe between them.
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1.17.45
Small bug fixes.
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1.17.46
Small bug fixes
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1.17.47
Clarification regarding Premium access: to restore your premium purchase, please tap the Restore Purchase link at the bottom of the Premium screen.
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1.18.0
Routine maintenance update.
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1.18.1
Fixed an issue with uploading pictures for affirmations cards.
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1.18.10
We added new music options: Deep Meditation (New!) Healing -> Crystals (New!) Healing -> Gates of light (New!)
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1.18.11
· 3 Aug 2025
We added new music options: Deep Meditation (New!) Healing -> Crystals (New!) Healing -> Gates of light (New!) We also fixed a crash some of you experienced. Thank you for letting us know!!
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1.18.2
What's New: - Enhanced internal infrastructure for improved app performance and smoother user experience. - Resolved bug in Share Affirmation Card to Instagram. Note: Only the image and text will be shared, excluding the recording. Users will have the option to cancel before the final posting. - Expanded selection of background images available on the Play screen. ***We value your input! Help us prioritize our next feature by sharing your suggestions at [email protected]
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1.18.3
Dear ThinkUp community, You can now view the affirmation text while listening to your recorded affirmations. Send us an email to [email protected] with ideas and new feature requests for what we should develop next. Irit & Jenny, ThinkUp Team
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1.18.4
Dear ThinkUp community, You can now view the affirmation text while listening to your recorded affirmations. In addition, we fixed the following bug: each time you complete your practice, you will see an updated Stats widget. If you're not interested in seeing this screen after each practice, please update your preferences in the More->Stats (Build a Habit) screen. Send us an email to [email protected] with ideas and new feature requests for what we should develop next. Irit & Jenny, ThinkUp Team
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1.18.5
Thank you for reporting the synchronization issue with the ThinkUp Apple Watch app. We've fixed it! To activate the synchronization of affirmations to your watch, please edit and save at least one affirmation. Thank you for your help!
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1.18.6
Thank you for reporting the issue with uploading images for affirmation cards. We've fixed it! Don’t miss out on the beautiful images from the Unsplash library—upload them or your own images to personalize your affirmation cards.
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1.18.7
Thank you for reporting the issue with uploading images for affirmation cards. We've fixed it! Fixed the Google login bug as well. Don’t miss out on the beautiful images from the Unsplash library—upload them or your own images to personalize your affirmation cards.
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1.18.8
Dear users, we added an option to restore your premium account after reinstalling the app. Thank you for your patience!
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1.18.9
We fixed the image uploading issue. Thank you all for letting us know!
- 6.1.13 · 2 Sep 2025
Alternatives
- Mantra - Daily Affirmations — Same category + similar ratings
- Self Love - Daily Affirmations — Same category + similar ratings
- Activations: Daily Motivation — Same category + similar ratings
- Gratitude: Self-Care Journal — Same category + similar ratings
- Loving Kindness — Same category + similar ratings
Availability by market
- US
Data quality & evidence
- Page completeness
- Live store listing
- Last verified
- 7 Aug 2026
- Sources
- App Store, Google Play
- Independent summary has not been published yet.