AppCorpus
Market US

Purpose: AI Mentor & Coach

by Why Not Now

iPhone

Active Last checked 31 Jul 2026

Quick verdict

What it is
Store information collected; independent summary not yet available.
At a glance
  • Free to download
  • In-app purchases

Categories and search queries

Official categories

AppCorpus categories

Key functions

Function Availability Access Scope Evidence
Free app Yes Free Store published
In-app purchases Yes Limited free Store published

Screens

App Store

5 store screenshots

Purpose: AI Mentor & Coach iphone screenshot 1
Purpose: AI Mentor & Coach iphone screenshot 2
Purpose: AI Mentor & Coach iphone screenshot 3
Purpose: AI Mentor & Coach iphone screenshot 4

Pricing & paywalls

App Store

  • Free to download
  • In-app purchases

Ratings & reviews

App Store

4.0 482 ratings · App Store

  1. 5/5Gratitude for this incredible app!

    Purpose is incredible and, dare I say, mind-blowingly good. It is an amazing tool to have in lieu of therapeutic sessions and in-between therapeutic sessions. It’s technically more of a coaching app than therapy, though I do find it therapeutic. I really enjoy the coaching angle that I receive from Purpose, as it helping me immensely. I’ve done therapy for many years, but having something that comes from a coaching angle has been an absolute game-changer for me. I enjoy how it gently pushes back and it doesn’t tell me what I want to hear, though the acknowledgment and compassion I receive from the responses are incredible as well. I only wish I were talking to a person in real life with this amount of knowledge. Mark Manson you’ve done a phenomenal job. I’m so grateful I tried this out and committed to it for the year. Well done. Thank you!! ps: There are a couple bugs that I hope get worked out. For instance, sometimes it will erase part of our conversation, or something I have just sent will suddenly disappear. I’ve noticed that more frequently lately and I hope this gets worked out. Still, even with that— I give this five stars! I am sincerely amazed and thank you for creating this app. It’s a huge help.

    songbird.7 · 31 Jul 2026

  2. 3/5Not Quite Ready

    I started the trial because I like most of the intentions of the things Mark Manson tries. I didn’t have super high expectations but was initially very impressed. I didn’t think twice about paying for it because it appeared to be very promising. Unfortunately as I finished the assessment it was overly generalized and the recommendations didn’t take any of the conversation into account. The further I got into it the more I had to correct the AI over assumptions it was making. I read other reviews saying it was snarky and I wish that was my case. I know I am doing pretty well in life right now but it was hyper focused on things I had done for myself that were tiny and constantly bringing it up even though it had little bearing on the things I am actually working on. It felt saccharine and like it was using Madlibs to pop in responses with personalized information. I am embarrassed that I recommend this to others now. It seems great at first but quickly seems to fizzle out. I could deal with the bugs knowing it’s a new app but the meat of the app seems shallow and lacking beyond the original content. The assessment was so generalized it’s not much better than taking a quiz from a magazine. Short term fun but there’s nothing to keep me interacting for the year I paid for. Maybe I’ll try again in a few months and see if there is any improvement but past the initial week I don’t see much to do other than bad recommendations and hearing my thoughts in an echo chamber.

    SusanneIAm · 31 Jul 2026

  3. 5/5Huge Value

    I have been using Purpose daily for about 3 weeks now. It’s been particularly useful for helping me name my values. It helps with accountability as it will send push notifications for things I want to commit to. It has helped me work through motivations and fears. And it’s particularly good at always bringing things back to embodied action. It is wise about habit change and formation. It helps architect and design structure working backwards from my vision to the most minute level of detail for taking one step toward that vision. There are some execution issues like not having multiple conversation threads, not being great at quoting part of a chat back to me, not being able to export parts of a conversation or an entire conversation easily, etc. Those haven’t bothered me as I have been able to find workarounds. I think the team behind this product is more focused on the core value proposition - a valuable coach and mentor for reflecting with and designing implementation that truly can change users’ lives. That’s what I want and need and I am glad to be a customer because that’s exactly what I am getting with Purpose!

    Justin Foeppel · 31 Jul 2026

  4. 5/5Very helpful

    I have really found this app to be helpful in surviving and recovering from a toxic, mentally and psychologically abusive marriage. It has surprisingly asked me some helpful questions to think about things differently. It even calls me out on some things when needed. When I’m ruminating, it helps to get me back on track. I don’t want to keep talking about the same thing over and over and over with friends and family, so this is a great way to get the repetition of what I need to hear and focus on- really pound into my heart what my brain already logically knows. And it helps also to validate my pain and experience and sees the patterns of abuse when I explain situations. It’s hard for friends and family to really understand when then haven’t lived through it. The only thing it really messes up on is the concept of time. It doesn’t seem to understand or remember days of things or the passage of time. (but when it messes up, it’s takes accountability! So that’s pretty novel after what I just went through. 😬 Other than that, I love it. I have my friends, my family and purpose to keep moving me forward.

    LesStD · 31 Jul 2026

  5. 5/5Actually really great

    I downloaded this app for the free trial and let it expire, so it billed me for the whole year. Oops. I’ve been really going through it and decided to open up the app and chat instead of walk into the gym. Sent one huge message detailing everything that’s been driving me insane for the last several years. I was in a major car wreck. My wife had a big health issue we’ve had three kids. And our house burned down in a fire 15 months ago. Everybody has been trying to take advantage of us and contractors have abandoned us after getting paid. Insurance stopped paying our rent. I feel like I haven’t been there for my kids or wife while I try to navigate this whole mess. The conversation I had with this app was actually incredibly helpful. Far better than any of the other LLM’s, and I certainly couldn’t have obtained this perspective on my own. I feel significantly better now and I’m excited to go in and do my workout and do the things I need to do today. This one conversation was better than any of the therapy I’ve had the last few years.

    Allenthird · 31 Jul 2026

Privacy & accessibility

App Store

Privacy

  • Data Linked to You — Analytics — Contact Info — Email Address Developer declared
  • Data Linked to You — Analytics — Contact Info — Name Developer declared
  • Data Linked to You — Analytics — Contact Info — Phone Number Developer declared
  • Data Linked to You — Analytics — Diagnostics — Performance Data Developer declared
  • Data Linked to You — Analytics — Identifiers — User ID Developer declared
  • Data Linked to You — Analytics — Location — Coarse Location Developer declared
  • Data Linked to You — Analytics — Usage Data — Product Interaction Developer declared
  • Data Linked to You — Analytics — User Content — Other User Content Developer declared
  • Data Linked to You — App Functionality — Contact Info — Email Address Developer declared
  • Data Linked to You — App Functionality — Contact Info — Name Developer declared
  • Data Linked to You — App Functionality — Contact Info — Phone Number Developer declared
  • Data Linked to You — App Functionality — Identifiers — User ID Developer declared
  • Data Linked to You — App Functionality — Usage Data — Product Interaction Developer declared
  • Data Linked to You — Developer’s Advertising or Marketing — Contact Info — Email Address Developer declared
  • Data Linked to You — Developer’s Advertising or Marketing — Contact Info — Name Developer declared
  • Data Linked to You — Developer’s Advertising or Marketing — Contact Info — Phone Number Developer declared
  • Data Linked to You — Developer’s Advertising or Marketing — Usage Data — Product Interaction Developer declared
  • Data Linked to You — Product Personalization — Usage Data — Product Interaction Developer declared
  • Data Linked to You — Contact Info Developer declared
  • Data Linked to You — Diagnostics Developer declared
  • Data Linked to You — Identifiers Developer declared
  • Data Linked to You — Location Developer declared
  • Data Linked to You — Usage Data Developer declared
  • Data Linked to You — User Content Developer declared
  • Data Not Linked to You — Analytics — Diagnostics — Crash Data Developer declared
  • Data Not Linked to You — App Functionality — Diagnostics — Crash Data Developer declared
  • Data Not Linked to You — App Functionality — Diagnostics — Other Diagnostic Data Developer declared
  • Data Not Linked to You — Diagnostics Developer declared
  • Data Used to Track You — Diagnostics — Performance Data Developer declared
  • Data Used to Track You — Diagnostics Developer declared
  • Data Used to Track You — Location — Coarse Location Developer declared
  • Data Used to Track You — Location Developer declared

Accessibility

No accessibility labels collected yet.

Versions

App Store

  • 1.10.3

    Improved memory recall and bug fixes

  • 1.11.2

    Improved auth navigation and bug fixes.

  • 1.11.4

    Bug fixes and feature improvements!

  • 1.12.1

    Bug fixes and feature improvements!

  • 1.14.11

    • Quests page now opens clean — everything collapsed by default so you can pick where to focus • Tap to continue on chat — move at your pace • New scroll-to-bottom button when chats run long • Smoother trial management and subscription controls • Better accessibility throughout chat Built on Mark Manson's framework. Not generic AI.

  • 1.14.12

    - Smoother typing during long journal entries and reflections - Premium access holds steady, even when your connection wobbles - Reminders work for any day of any month you pick

  • 1.14.13

    Improved the daily experience with a clearer end-of-day screen for supported quests. Included stability and performance improvements to make the app more reliable overall.

  • 1.14.15

    Chat sending is more reliable. Voice mode and the voice switcher are more stable. Dark mode visuals on quest completion screens look better. Sign-in is a little clearer for returning users. We also fixed several iPhone stability issues.

  • 1.14.16

    - Smoother app launch flow with fewer cases where the loading screen gets stuck. - Chat responses recover more reliably after brief connection hiccups. - Stability improvements for the app’s startup and messaging experience.

  • 1.14.17

    - Faster, smoother app launch. - Quest steps and answers stay better in sync. - Stability improvements for onboarding and loading screens. - Fewer unexpected pauses during startup.

  • 1.14.18

    - Chat is more stable, including fixes for message bubbles and text entry. - Sign-in now makes the last-used login method easier to spot. - Some quest response controls are easier to read and tap on iPhone. - Notification scheduling is more reliable.

  • 1.14.19

    - Chat keeps the latest message in view when the keyboard opens. - Sign out now completes cleanly without a false error message. - Journey no longer flickers after viewing a quest report. - Quest answers are saved more reliably as you move through tasks. - Locked quest messages are clearer about what needs to be finished next.

  • 1.14.21

    Multi-line messages in chat are easier to review while you type. Quest navigation is more reliable when using the Back button. Quest answers now submit more reliably, even after editing longer responses. Chat and sign-in flows include stability improvements.

  • 1.14.22 · 15 Jul 2026

    - Quest progress screens now display long text more cleanly, with fewer layout issues on smaller screens. - Onboarding now makes it clearer when you need to finish typing before you can send an answer. - Account settings now include your userID for easier support when you need help with your account.

  • 1.14.4

    Bug fixes and feature improvements!

  • 1.14.6

    performance improvements

  • 1.14.7

    Bug fixes and performance improvements

  • 1.7.10

    Bug fixes and improving the user experience.

  • 1.7.11

    Bug fixes and improving the user experience.

  • 1.7.7

    Bug fixes and improving the user experience.

  • 1.7.8

    Bug fixes and improving the user experience.

  • 1.7.9

    Bug fixes and improving the user experience.

  • 1.8.3

    Bug fixes and improving the user experience.

  • 1.8.4

    Bug fixes and improving the user experience.

  • 1.9.2

    New Year, New Purpose Quests & Personalized Notifications

  • 2.0.6 · 30 Jul 2026

    Brand New Purpose 2.0 Design!

Alternatives

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Data quality & evidence

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Last verified
31 Jul 2026
Sources
App Store

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