AppCorpus
Market GB

Enfamil: Baby Rewards Tracker®

by Reckitt Benckiser Group plc

iPhone

Active Last checked 31 Jul 2026

Quick verdict

What it is
Store information collected; independent summary not yet available.
At a glance
  • Free to download

Categories and search queries

Official categories

AppCorpus categories

Key functions

Function Availability Access Scope Evidence
Apple Wallet Yes Free App Store Store published
Free app Yes Free Store published

Screens

App Store

9 store screenshots

Enfamil: Baby Rewards Tracker® iphone screenshot 1
Enfamil: Baby Rewards Tracker® iphone screenshot 2
Enfamil: Baby Rewards Tracker® iphone screenshot 3
Enfamil: Baby Rewards Tracker® iphone screenshot 4

Pricing & paywalls

App Store

Shown for US

  • Free

Ratings & reviews

App Store

Shown for US

4.6 7416 ratings · App Store

  1. 5/5Great help

    I was strictly breastfeeding and not concerned with having formula initially. After taking a medication my milk almost entirely dried up. It was very sad to me, but I had to begin formula. As a new mother I was concerned about the costs of formula. Thankfully Enfamil had sent me lots of coupons, even before I had the baby, some $25 off, $15, $5. They helped so much. The app helped me learn about each formula to try and find the best fit. I like that I can also read other parents opinions and perspectives on each product. Also I am greatly appreciate that Enfamil offers occasional rebates for spending over $40. That has been AWESOME.

    HayRhodes · 31 Jul 2026

  2. 2/5Glitchy and a lack of support

    It’s unfortunate to rate the app and the tech so low given the product has been great for my son. This app is slow to load, takes a long time to process information, or fails to process things altogether. There are constantly scanning issues that cause your receipts to be rejected but you won’t know about these until a day or two later. Great, I hang onto my receipts for an extra couple of days after scanning just in case! Nope, all of my other apps accept my scan and award points appropriately. This app, not so much. I’ve reached out to support for answers about a missing reward as well as reasons my receipts were rejected. This ultimately would have allowed $110 in money back for my family. Between the length of time the app takes ti process and the lack of response by support, I’m feeling like the company is not wanting to give the money. As a business owner, I can respect this 100%, however, don’t advertise or incentivize with money back and then fail to follow through.

    *softballchick* · 31 Jul 2026

  3. 1/5Inefficient

    I had 7900 loyal points and thought I could use it to get my little one (now 1yo) a formula (free or discounted). So the way it works is, you have to go to check your points and hit redeem and choose the product, but when the product is out of stock, you would not know until you see it in your bag/cart, just like in my case. The points have been deducted right away even before I can use and it has been 4 days and I have not seen it credited back to my account. I tried to keep sending them emails (3 to be exact) through their website and app, and I only got one generic response, they are experiencing longer time to response than usual. I feel like had been snatched with my loyal points. I know that this is just a privilege, but the loyal points is their commitment to their loyal consumers, which really helps because formula milk powder are really pricey! To my point, there should be an option for consumers to credit back the points or not to use thd points before proceeding to placing the order.

    Aisee · 31 Jul 2026

  4. 2/5App/Website Not Loading

    I have an account already but have not been able to do anything or access my account. After I login on the website, I continuously receive a blank page. On the app, I keep trying to add my information such as my due date and the page just constantly displays a please wait message after hitting save. I have used Enfamil with all my previous pregnancies and was looking forward to using it again for this pregnancy. The issues I am experiencing with both platforms is very frustrating and beyond disappointing. **Update. The app/website still wouldn’t load for me, however when I sent an email to support, I was able to provide the necessary information to have my account updated. Still doesn’t change the issues with the app/website. However, the level of customer service received solidifies why I have always chosen Enfamil for my formula fed babies.

    suzyQ.Nicole · 31 Jul 2026

  5. 1/5Very Dissatisfied

    The main reason I signed up for this is because of the rewards and samples they claim to send out. I’ve been strictly using Enfamil for the last 3 years for all of my children and will continue for the next one due later this year. However, the rewards program they have going on is practically non existent!!! I’ve been stacking points for the last several months just to realize the rewards are either not worth the effort or sold out. One thing I was really looking forward to was the WonderBox with the samples. I never received one, nor did I get any coupons or promotional emails. Do you guys have anything to offer? It takes hundreds of hard earned dollars just to stack up enough points for offers that are either not worth it or unavailable. I love a good rewards program especially when I’m exclusive to a brand. However, this was a huge disappointment coming from such a great brand. Please do better!

    ShaylaCI · 31 Jul 2026

Privacy & accessibility

App Store

Privacy

  • Data Linked to You — Analytics — Identifiers — Device ID Developer declared
  • Data Linked to You — Analytics — Identifiers — User ID Developer declared
  • Data Linked to You — App Functionality — Identifiers — Device ID Developer declared
  • Data Linked to You — App Functionality — Identifiers — User ID Developer declared
  • Data Linked to You — Product Personalization — Identifiers — Device ID Developer declared
  • Data Linked to You — Product Personalization — Identifiers — User ID Developer declared
  • Data Linked to You — Identifiers Developer declared
  • Data Not Linked to You — Analytics — Diagnostics — Crash Data Developer declared
  • Data Not Linked to You — Analytics — Usage Data — Product Interaction Developer declared
  • Data Not Linked to You — App Functionality — Diagnostics — Crash Data Developer declared
  • Data Not Linked to You — App Functionality — Usage Data — Product Interaction Developer declared
  • Data Not Linked to You — Product Personalization — Usage Data — Product Interaction Developer declared
  • Data Not Linked to You — Diagnostics Developer declared
  • Data Not Linked to You — Usage Data Developer declared
  • Data Used to Track You — Identifiers — Device ID Developer declared
  • Data Used to Track You — Identifiers — User ID Developer declared
  • Data Used to Track You — Identifiers Developer declared
  • Data Used to Track You — Usage Data — Product Interaction Developer declared
  • Data Used to Track You — Usage Data Developer declared

Accessibility

No accessibility labels collected yet.

Versions

App Store

  • 1.5.0

    In this release, we added a growth tracker feature for you to track your baby's growth.

  • 1.5.1

    In this release, we implement a new Contraction Timer feature which is designed to support you through your journey to motherhood!

  • 1.5.10

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.5.2

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app. Receipt scan error is resolved for you to upload receipt and earn points!

  • 1.5.3

    In this release, we are introducing kick Tracker! Monitor your baby's movements and stay connected with your little one throughout your pregnancy! Also includes bug fixes and enhancement for your seamless experience!

  • 1.5.4

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.5.5

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.5.6

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.5.7

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.5.8

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.6.0

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.6.1

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.1

    In this release, we made updates to the authentication experience and included regular improvements to ensure a smoother and more secure experience in the mobile app.

  • 1.7.10

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.11

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.12

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.13 · 3 Jun 2026

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.2

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.3

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.4

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.5

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.6

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.7

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

  • 1.7.8

    This release updates the Rewards experience with easier browsing, clearer point management, and other usability improvements. It also includes bug fixes, performance improvements, and enhanced stability.

  • 1.7.9

    In this release, we made few bug fixes and improvements for a seamless experience in the mobile app.

Alternatives

Availability by market

Data quality & evidence

Page completeness
Live store listing
Last verified
31 Jul 2026
Sources
App Store

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