Quick verdict
- What it is
- The Apple Store app allows users to browse and shop for Apple products, get personalized recommendations, and manage their account information. Users can also get shopping support from a Specialist and track their order status.
- Best for
-
- someone who wants to shop for Apple products
- someone who needs shopping support
- At a glance
-
- Free to download
Categories and search queries
Official categories
- Shopping
- Lifestyle
AppCorpus categories
Key functions
| Function | Availability | Access | Scope | Evidence |
|---|---|---|---|---|
| Apple Wallet | Yes | Unknown | App Store | Store published |
| Free app | Yes | Free | — | Store published |
Screens
App Store
25 store screenshots
Pricing & paywalls
App Store
- Free
Ratings & reviews
App Store
-
4/5Great but…
This is a very helpful app, I love that all my devices are already loaded in there and that all other compatible products default to each when browsing, saving me time and headache. I love the option to save lists, but unfortunately it doesn’t work. Several times now I have made separate saved items lists only to find they’re completely gone when I return. How is it possible that the company that pioneered the use of the cloud doesn’t use the cloud to remember their customer’s saved items in their own app? Baffling. Other than that I love to see which third party products are featured in the app before I make my final decisions as in my opinion, having something that is endorsed by Apple gives me a little bit more peace of mind when making expensive tech purchases. The tab where you can explore what’s happening at the Apple stores near me, etc. is also a fantastic one, so I can learn more in depth info about my products.
grsrbr · 30 Aug 2026
-
2/5Updates, planned obsolescence and unmitigated greed
This review represents a “deal breaker” issue for anyone weary of the never ending expense vs building something to last. There are things about iPhones I love, which you can read about in other reviews. My issue is with “planned obsolescence/greed,” and Apple’s barely covert manipulation of consumers to buy new before we need to. In particular, by creating “bugs” inspiring us to buy a newer iPhone out of frustration, or requiring us to download “updates” to continue using out $1k phones and forcing us to agree to all terms and conditions in order to continue using our devices, many of which are NOT designed to protect us, but exploit us with invasive access to our devices and info…switching on items we’ve turned off that add to battery drain and use up memory for things many of us don’t use, and inclusions that border in sabotage…) to support the pattern of forcing us to buy the ever changing “newest and best” into infinity. The last updates specifically require you to agree to everything, and clearly state “if we don’t agree we can’t continue using (devices we already own)” or we can “return them ….subject to those “terms and conditions”…(meaning if you’ve owned them a while you agree or you’re screwed, and you agree to “arbitration” if you choose to exercise your legal rights …meaning they win)…so you’re literally agreeing to be screwed at the rate of (a 1k phone every year or two) if you buy an iPhone…and this is exactly why I won’t be buying another iPhone. Ever.
pdxpaws · 30 Aug 2026
-
3/5Apple TV bait and switch
I purchased two new Apple Products this year. Each one constantly sent notifications to use THE FREE APPLE TV APP. Seeing the ad the first time, I attempted to use the free year, but was only able to watch Apple TV once. It then disappeared, AND I never was able to reactivate it. After buying a new IPad, I wanted to try the Apple TV for sure, so I set it up.. I could never get it to work on my TV, so never used it at all. The problem, I inadvertently signed up for an App called AIR APPS PRO. This began charging my account $4.99 A WEEK! Since I occasionally make purchases, I didn’t pay much attention to this, but finally realized it was recurring weekly. I have spent an hour cancelling this, second attempt as the first one was not successful.. I finally called my bank and made a formal complaint. When I tried on the Apple end, I got the message there was no charges available to dispute, I called the phone number and the message said No representatives available, call could not be completed, and they sent a text to the dispute page. My bank easily credited these charges back, helped me ensure the subscription was cancelled and hopefully will send a message to Apple, but I doubt it. This is a pure scam, and I hope this helps just one person avoid even one weeks charge. I’ll skip Apple TV for now, delete the free year on principle, don’t use it anyway. It is one thing to subscribe and forget to cancel, but to have an app attached you don’t want or need I call fraud. Hope this review helps. CAVEAT EMPTOR
Trum4455 · 30 Aug 2026
-
1/5Fort Worth
It was a very bad experience I bought a phone nine months ago 15 Pro Max It was a very bad experience About a month ago something strange happened in the phone's external speakers and I went to the store They replaced about 90% of the phone from the inside only I spoke to support more than once and they did not help me with anything. After I pay to buy this new phone and pay $1500 for it, they give me a phone with internal parts replaced, which reduces the price of my phone. I asked them to replace the phone even though it is under warranty and my father has the warranty too, but they did not hear anything. Very bad employees. After changing the internal parts. She gave me the phone. It's not my phone. Because I know my phone from the outside very well. When I told the employee that it's not my phone, she said, "No, it's your phone. We won't do anything to it except change some internal parts." And after a week, when I want to make a call, I can't hear who's talking to me. It's very weak. I want to turn on the external speakers so I can hear who's talking to me, and everyone around me can hear my call. This is very funny. The camera is also bad at night. I contacted support many times and they will not understand anything. They are very bad employees. In the store they are also bad in treatment. I will go to them next week also and they don't understand their treatment is very bad. Because I want to replace the phone when I give you the money I will not give you old money or money with replaced parts inside. I gave you the money intact give me a phone I don't want to carry a phone with internal parts. Changed. Even if it is under Apple warranty. I don't want that.
Sam.@$ · 30 Aug 2026
-
1/5Not about the store About their phones horrible performance and lifetime
I’ve been using my iPhone 13, which is in perfect physical condition, but I constantly face serious performance and storage issues that make the phone nearly unusable at times. My storage is supposedly always full, despite regularly cleaning out my phone and paying for iCloud. I literally cannot have apps beyond the pre-installed ones because adding anything else can cause my phone to crash. These issues are not just inconvenient—they’re potentially dangerous. I often cannot text, FaceTime, or call reliably. My phone decides when it’s “okay” for me to send a message or make a call, and at times it simply won’t let me. Phone numbers, messages, and even entire apps disappear randomly. Apps crash constantly whenever I try to open them. Apple might argue this is because I haven’t updated my phone or that it’s “old,” but the truth is, my phone literally cannot always update due to the low storage issue. Updates require more space than I can ever free up, no matter how much I delete. Sometimes an update will temporarily improve things for a few days, but the issues always return. I’ve compared this with my boyfriend’s iPhone 15 Pro Max, which is also in perfect condition. He generally keeps his phone clean and updated, yet he still experiences occasional storage crashes and app issues, though not as frequently as mine. Even with newer models, these performance problems persist. Frankly, there’s no reason I should have to replace my iPhone every year just because Apple’s devices start crashing after a certain time. The experience has been extremely frustrating, and it raises concerns about reliability, safety, and the practicality of Apple’s software and storage management on older devices.
AnnieL.♥️ · 30 Aug 2026
Privacy & accessibility
App Store
Privacy
- Data Linked to You — Analytics — Diagnostics — Performance Data Developer declared
- Data Linked to You — Analytics — Financial Info — Payment Info Developer declared
- Data Linked to You — Analytics — Location — Precise Location Developer declared
- Data Linked to You — Analytics — Purchases — Purchase History Developer declared
- Data Linked to You — Analytics — Search History Developer declared
- Data Linked to You — Analytics — Usage Data — Advertising Data Developer declared
- Data Linked to You — Analytics — Usage Data — Product Interaction Developer declared
- Data Linked to You — App Functionality — Contact Info — Email Address Developer declared
- Data Linked to You — App Functionality — Contact Info — Name Developer declared
- Data Linked to You — App Functionality — Contact Info — Phone Number Developer declared
- Data Linked to You — App Functionality — Contact Info — Physical Address Developer declared
- Data Linked to You — App Functionality — Financial Info — Other Financial Info Developer declared
- Data Linked to You — App Functionality — Financial Info — Payment Info Developer declared
- Data Linked to You — App Functionality — Health & Fitness — Health Developer declared
- Data Linked to You — App Functionality — Identifiers — Device ID Developer declared
- Data Linked to You — App Functionality — Identifiers — User ID Developer declared
- Data Linked to You — App Functionality — Location — Coarse Location Developer declared
- Data Linked to You — App Functionality — Location — Precise Location Developer declared
- Data Linked to You — App Functionality — Purchases — Purchase History Developer declared
- Data Linked to You — App Functionality — User Content — Other User Content Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — Identifiers — Device ID Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — Identifiers — User ID Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — Location — Coarse Location Developer declared
- Data Linked to You — Developer’s Advertising or Marketing — Purchases — Purchase History Developer declared
- Data Linked to You — Product Personalization — Identifiers — Device ID Developer declared
- Data Linked to You — Product Personalization — Identifiers — User ID Developer declared
- Data Linked to You — Product Personalization — Location — Coarse Location Developer declared
- Data Linked to You — Product Personalization — Location — Precise Location Developer declared
- Data Linked to You — Product Personalization — Purchases — Purchase History Developer declared
- Data Linked to You — Product Personalization — Usage Data — Product Interaction Developer declared
- Data Linked to You — Contact Info Developer declared
- Data Linked to You — Diagnostics Developer declared
- Data Linked to You — Financial Info Developer declared
- Data Linked to You — Health & Fitness Developer declared
- Data Linked to You — Identifiers Developer declared
- Data Linked to You — Location Developer declared
- Data Linked to You — Purchases Developer declared
- Data Linked to You — Search History Developer declared
- Data Linked to You — Usage Data Developer declared
- Data Linked to You — User Content Developer declared
- Data Not Linked to You — App Functionality — Diagnostics — Crash Data Developer declared
- Data Not Linked to You — Diagnostics Developer declared
Accessibility
- Captions — SUPPORTED Store published
- Differentiate Without Color Alone — SUPPORTED Store published
- Larger Text — SUPPORTED Store published
- Reduced Motion — SUPPORTED Store published
- Sufficient Contrast — SUPPORTED Store published
- Voice Control — SUPPORTED Store published
- VoiceOver — SUPPORTED Store published
Versions
App Store
-
5.16
- Various improvements and performance enhancements.
-
5.17
- Various improvements and performance enhancements.
-
5.17.1
- Various improvements and performance enhancements.
-
5.18
New capability to engrave Memoji on AirPods and AirPods Pro, exclusively in the app.
-
5.19
- Easily share lists of saved items with your friends and family. - Access and continue shopping your saved items in more places throughout the app. - View more details about our Apple Store locations and its surroundings. Note that the Apple Store app and certain features are available only in select countries.
-
5.19.1
- Various improvements and performance enhancements.
-
5.20
- Various improvements and performance enhancements.
-
5.21
- Various improvements and performance enhancements.
-
5.22
- Various improvements and performance enhancements.
-
5.23
- Various improvements and performance enhancements.
-
5.24
- Get support during the purchase process with videos, including transcripts for those who need them.
-
6.0
A fresh, more curated experience that makes it easier to quickly find the most relevant content on the For You tab, shop the latest on the Products tab, and make the most of the devices you already own on the Go Further tab. Check out the new video series from Today at Apple with featured guests that will inspire you to do more with your devices. New options to customize your privacy settings and preferences give you enhanced control over how Apple will use the data you share with us.
-
6.1
- Various improvements and performance enhancements.
-
6.2
- Various improvements and performance enhancements.
-
6.3
- Various improvements and performance enhancements.
-
6.4
- Various improvements and performance enhancements.
-
6.5
- Various improvements and performance enhancements.
-
6.5.1
- Various improvements and performance enhancements.
-
6.6
- Various improvements and performance enhancements.
-
6.7
- Various improvements and performance enhancements.
-
6.7.1
- Various improvements and performance enhancements.
-
6.7.2
- Various improvements and performance enhancements.
-
6.7.5
- Various improvements and performance enhancements.
-
6.8
- Various improvements and performance enhancements.
-
6.9
· 22 Jul 2026
- Various improvements and performance enhancements.
Availability by market
- US
Data quality & evidence
- Page completeness
- Independent summary published
- Last verified
- 30 Aug 2026
- Sources
- App Store